About RED Hot Closets

Founder, Closet Consultant, Wardrobe Stylist, and Style Icon

Rachel Deardurff is a freelance Closet Consultant, wardrobe stylist, and the founder of RED Hot Closets in the Indianapolis metro area. Rachel is passionate about helping clients from all walks of life transform their closets into style sanctuaries that celebrate their unique personalities. With a degree in Fashion Marketing & Merchandising, she combines academic expertise with years of practical experience to deliver exceptional results for her clients.

Rachel’s approach isn’t just about organizing—it’s about empowerment. She believes your wardrobe should reflect who you are and inspire confidence every single day. Whether it’s curating a closet overhaul or offering personalized styling advice, Rachel ensures every client feels like the best version of themselves.


Mission Statement

At RED Hot Closets, my mission is to help you transform cluttered spaces into streamlined, curated style sanctuaries. By organizing with purpose and sustainability in mind, I provide specialized closet organization and personalized wardrobe styling to help you rediscover the beauty of your belongings. Together, we’ll create a space that reflects your unique style, so you can feel inspired and confident every day.

By partnering with Selective Seconds, you also have the opportunity to turn your gently used items into cash or donate them to meaningful causes, making your closet transformation both rewarding and impactful.


RED Hot Closets Values

  • Efficiency:
    We value your time and are committed to providing quick, effective, and long-lasting solutions.

  • Sustainability:
    We strive to implement eco-friendly practices by using sustainable storage solutions and encouraging thoughtful wardrobe edits that promote conscious consumerism.

  • Style:
    We believe that organizing a closet isn’t just about tidying up—it’s about creating a space that reflects your personal style, makes getting dressed easier, and inspires confidence.

  • Personalization:
    Every client is different, and we approach each project with a custom strategy to meet your individual needs.


More About Rachel

Beyond her professional career, Rachel is the go-to style expert for friends and family seeking advice on fashion brands, outfit inspiration, and iconic red-carpet looks. With an eye for trends and timeless fashion, she loves sharing insights on must-have pieces and treasures she’s currently on the hunt for.

When working with Rachel, clients can expect a personalized and uplifting experience, fueled by her genuine love for fashion and her commitment to creating organized, functional, and stunning closets.